Despite the growth of online retail, malls are still in a strong position to attract shoppers. Thanks to their convenient locations and wide selection of stores, malls remain a popular destination for consumers. This provides an ideal opportunity for brands to engage with their target audience. In today's environment, where customers are bombarded with marketing messages from all angles, it is more important than ever for brands to find innovative ways to cut through the noise and connect with their target market. Mall activations provide a unique opportunity to do just that. Qemat Alehtraf uses mall activation to enable brands to leverage the point-of-sale platform. Mall promotions attract an extensive variety of audiences which is what makes this platform so desirable for advertising. It is an effective way to connect with consumers and create a memorable brand experience. By leverage the high foot traffic and diverse demographics of malls, brands are able to reach a wide variety of consumers with their message. Mall activations can take many forms, from product demonstrations and samplings to interactive games and contests. Regardless of the specific activity, mall activations provide an opportunity for brands to create a memorable experience for consumers that will help to improve brand awareness and ultimately drive sales.
