Al Safwa Cement Company (ASCC) was established in 2007 in Jeddah in the western region of Saudi Arabia as a member of El Khayyat Group – the pioneers in the field of building materials in the kingdom.Al Safwa Cement Plant is considered as one of the most pioneered plants in the field of building materials; therefore, it applies the highest international safety and security standards. Alsafwa cement company aims to enhance and enrich the company’s products and services with the latest capabilities and important tools in research sector. And the innovation strategy followed as a basic approach.